Service
By the time someone calls, they've usually already decided you're trustworthy. Content and reputation work is what gets you there first.
Ranking well gets you seen. Content and reviews are what convince someone to actually pick up the phone once they've found you — and they reinforce each other. Good content earns the traffic; a strong reputation converts it.
84% of people read reviews before calling a contractor. Content and reputation work directly targets the moment right before someone decides who to call.
Content & Reputation FAQ
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